Content Tagged ‘K-12 education’

Assessing the Impact of School-Based Marketing Efforts

July 1, 2015 | Topics: , , , | No Comments

Olson Beal, H. K., & Beal, B. D. 2016. Assessing the impact of school-based marketing efforts: A case study of a foreign language immersion program in a school choice environment. Peabody Journal of Education, 91(1): 81-99. [journal]

The paper is part of a special issue entitled “The Role… more

The Marketization of K-12 Education

June 15, 2015 | Topics: , , , | No Comments

In mid-2012, I began working with Heather K. Olson Beal (my wife, an associate professor of education at Stephen F. Austin State University) on a series of papers on the marketization of K-12 education.

We are currently collecting data in a number of school districts on teacher perceptions of different… more

Rethinking the Market Metaphor

January 1, 2013 | Topics: , , , , , , | No Comments

Beal, B. D., & Olson Beal, H. K. 2013. Rethinking the market metaphor: School choice, the common good, and the National Football League. Journal of School Choice: International Research and Reform, 7(4): 471-497. [PDF, journal]


School choice advocates often assume that market-like… more