Highlights:

Psychological Sense of Brand Community

Results suggest that three core facets of consumer-based brand equity contribute to older consumers' PSBC: perceived quality, perceived value for the cost, and brand uniqueness.

Filed in: Publications
Topics: brand community, Motor Trike, motorcycles

Perceived Demands-Abilities Fit and Risk-Taking Propensity
We propose a U-shaped relationship between perceived demands-abilities (D-A) fit and risk-taking propensity that is contingent on individual-level uncertainty avoidance.
Filed in: Publications
Topics: demands-abilities fit

As I See It
The power of these essays comes from the way they magnify personal experience. These kinds of stories have the capacity to influence public dialogue and shape public policy.
Filed in: Publications
Topics: health care, health care reform, personal essays

Projects:

Management and Income Inequality
Towards the end of the 2014, I started thinking about how business practice and pedagogy have contributed to rising income inequality.
Topics: income inequality, value creation, value flows, wage dispersion

Business Case Writing
I enjoy writing business cases. I was an editor for a special issue of short cases for the Case Research… more
Topics: case writing, cases, public goods, USPS, value creation

Publications:

2018 Naydanova Beal Doty Internet Use — Internet Use for School-Mandated and Self-Initiated Learning
We test how two types of Internet use for learning, school mandated and self-initiated, may relate to harmonious and obsessive Internet passion.
Topics: harmonious work passion, obsessive work passion, online learning | No Comments

2018 Bushardt Young Beal Work Passion — Understanding Work Passion
We explore the potentially negative effects, the "dark side" of work passion, and address warning signs, such as burnout and work-life balance issues.
Topics: work passion, work-life balance | No Comments

Psychological Sense of Brand Community

Results suggest that three core facets of consumer-based brand equity contribute to older consumers' PSBC: perceived quality, perceived value for the cost, and brand uniqueness.

Topics: brand community, Motor Trike, motorcycles | No Comments

Highlights:

Psychological Sense of Brand Community

Perceived Demands-Abilities Fit and Risk-Taking Propensity

As I See It

Projects:

Future Projects

Management and Income Inequality

Business Case Writing

Publications:

Internet Use for School-Mandated and Self-Initiated Learning

Understanding Work Passion

Psychological Sense of Brand Community

Teaching:

Strategic Management (Graduate)

Strategic Management (Undergraduate)

Other Courses

Other:

SIM 2016 Best Paper Award

Journals