Content Tagged ‘Motor Trike’

Motor Trike: Building a Brand Community

April 1, 2015 | Topics: , , | No Comments

Cater, J. J., Beal, B. D., Tarter, J., & Swimberghe, K. 2015. Motor Trike: Building a brand community. Case Research Journal, 35(2): 73-94. [journal]

Case Synopsis:

In August 1994, Jeff and Diane Vey purchased FNJ Engineering a fledgling motorcycle conversion kit manufacturer located in Troup,… more

Motor Trike

January 1, 2013 | Topics: , , , , , | No Comments

Motor Trike, Inc. is an exciting and superbly-run family business located in Troup, TX, a small East Texas town approximately 20 miles southeast of Tyler, TX (where The University of Texas at Tyler is located).  Here is a link to the company’s website; This is a link to the company’s… more