Highlights:

Psychological Sense of Brand Community

Results suggest that three core facets of consumer-based brand equity contribute to older consumers' PSBC: perceived quality, perceived value for the cost, and brand uniqueness.

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Perceived Demands-Abilities Fit

Perceived Demands-Abilities Fit and Risk-Taking Propensity

We propose a U-shaped relationship between perceived demands-abilities (D-A) fit and risk-taking propensity that is contingent on individual-level uncertainty avoidance.

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As I See It

The power of these essays comes from the way they magnify personal experience. These kinds of stories have the capacity to influence public dialogue and shape public policy.

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Projects:

Future Projects

This is a brief list topics/projects I'm thinking about (in no particular order).

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Management and Income Inequality

Towards the end of the 2014, I started thinking about how business practice and pedagogy have contributed to rising income inequality.

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Business Case Writing

I’m currently working on a case on the United States Postal Service (USPS). I wanted a case I could use… more

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Publications:

2018 Naydanova Beal Doty Internet Use

Internet Use for School-Mandated and Self-Initiated Learning

We test how two types of Internet use for learning, school mandated and self-initiated, may relate to harmonious and obsessive Internet passion.

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2018 Bushardt Young Beal Work Passion

Understanding Work Passion

We explore the potentially negative effects, the "dark side" of work passion, and address warning signs, such as burnout and work-life balance issues.

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Psychological Sense of Brand Community

Results suggest that three core facets of consumer-based brand equity contribute to older consumers' PSBC: perceived quality, perceived value for the cost, and brand uniqueness.

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Teaching:

Strategic Management (Graduate)

Students adopt the top management's view of the firm and focus on positioning the firm to gain strategic advantage in the competitive marketplace.

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Strategic Management (Undergraduate)

Capstone course that integrates accounting, economics, law, finance, management, and marketing in the solution of an organization's problems.

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Other Courses

In addition to undergraduate and graduate courses in strategic management, I’ve taught a number of other courses (listed alphabetically): Assessing… more

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Other:

SIM 2016 Best Paper Award

We were honored to have our paper, Income inequality: Value flow analysis, market narratives, and organizational practice, win the Social… more

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Journals

My list of academic journals.

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