Content Tagged ‘textbooks’

Flat World Knowledge (Critical Incident)

January 1, 2013 | Topics: , , | No Comments

Beal, B. D., & Tarter, J. 2013. Flat World Knowledge: How to pay authors to write free textbooks? Journal of Critical Incidents, 6: 67-70. [PDF, journal]


Jeff Shelstad, together with Eric Frank, founded FWK in 2007 with the intention of disrupting and reinventing the college textbook… more

Strategic Management Textbook

January 1, 2012 | Topics: , , , | No Comments

Here’s my “elevator” pitch for the book. It’s a strategic management text (for use in capstone strategy courses). Although it will cover all the traditional topics, it’ll be unique in four ways: a) a focus on value creation, b) inclusion of a broader range of different types… more