Swimberghe, K., Darrat, M., Beal, B. D., Astakhova, M. 2018. Examining a psychological sense of brand community in elderly consumers. Journal of Business Research, 82: 171-178. [PDF, journal, project]
Abstract:
As the affluent baby-boomer segment rapidly approaches retirement, marketers are … more
Astakhova, M. N., Beal, B. D., & Camp, K. M. 2017. A cross-cultural examination of the curvilinear relationship between perceived demands-abilities fit and risk-taking propensity. Journal of Business Research, 79: 41-51. [PDF, journal]
Abstract:
We propose a U-shaped relationship between… more
I’m excited to see this volume of personal essays in print. It took longer than expected to get it through the publication process (most of these essays were written in the Summer and Fall of 2014), but I’m pleased with how it turned out.
Beal, B. D., Nieberding, N., & Olson Beal, H. K.… more
A few years ago, I started requiring students in my graduate strategic management class to write a business case as a class project. Colleagues and other coauthors have helped expand and refine the project. Here’s a quick version history:
Version 4, – July 1, 2016, published by Ivey Publishing;… more
We were honored to have our paper, Income inequality: Value flow analysis, market narratives, and organizational practice, win the Social Issues in Management (SIM) 2016 Best Paper Award at this year’s Academy of Management meeting in Anaheim, CA.
Naturally, we needed pie to celebrate… more
Towards the end of the 2014, I started thinking about how business practice and pedagogy have contributed to rising income inequality. I read Piketty’s Capital in the Twenty-First Century, starting playing around with circular flow diagrams, began reading other books and scholarly articles… more
I’m extremely pleased to see this in print:
Beal, B. D., & Astakhova, M. [2016]. Management and income inequality: A review and conceptual framework. Journal of Business Ethics, published online (DOI: 10.1007/s10551-015-2762-6), forthcoming in print. [PDF, journal, project]… more
Olson Beal, H. K., & Beal, B. D. 2016. Assessing the impact of school-based marketing efforts: A case study of a foreign language immersion program in a school choice environment. Peabody Journal of Education, 91(1): 81-99. [journal]
The paper is part of a special issue entitled “The Role… more
Beal, B. D. 2014. Corporate social responsibility: Definition, core issues, and recent developments. Thousand Oaks, CA: SAGE Publications Inc. [ISBN: 9781452291567; http://www.sagepub.com/books/Book241166]
This short book on corporate social responsibility (CSR) is designed to be … more
Motor Trike, Inc. is an exciting and superbly-run family business located in Troup, TX, a small East Texas town approximately 20 miles southeast of Tyler, TX (where The University of Texas at Tyler is located). Here is a link to the company’s website; This is… more
