I enjoy writing business cases. I was an editor for a special issue of short cases for the Case Research Journal (Vol 37, Issue 3, Summer 2017, here’s a link); I now serve on CRJ’s editorial board and I’m the VP of Case Marketing for the North American Case Research Association, CRJ’s… more
Cater, J. J., Beal, B. D., Tarter, J., & Swimberghe, K. 2015. Motor Trike: Building a brand community. Case Research Journal, 35(2): 73-94. [journal]
Case Synopsis:
In August 1994, Jeff and Diane Vey purchased FNJ Engineering a fledgling motorcycle conversion kit manufacturer located in Troup,… more
Tarter, J. & Beal, B. D. 2013. Implementing a “SWIF” program in an undergraduate strategy course: Processes, results and recommendations. The Journal of Learning in Higher Education, 9(1): 153-161. [PDF, journal]
Abstract:
As faculty charged with the continued development and delivery of… more
Beal, B. D., & Tarter, J. 2013. Flat World Knowledge: How to pay authors to write free textbooks? Journal of Critical Incidents, 6: 67-70. [PDF, journal]
Overview:
Jeff Shelstad, together with Eric Frank, founded FWK in 2007 with the intention of disrupting and reinventing the college textbook… more
Cater, J. J., Beal, B. D., Justis, R. T. 2007. Family business in Louisiana: The case of Rabenhorst Funeral Homes. Annual Advances in Business Cases, 27: 221-237. [PDF]
Abstract:
Rabenhorst Funeral Homes is the oldest continuously owned family business in Baton Rouge, LA. Founded in 1866 by Charles… more